Studio Obvious

Pioneer Centre for AI

Website Design
Visual Identity

Pioneer Centre for AI

Website Design
Visual Identity

Pioneer Centre for AI

Website Design
Visual Identity

Interdisciplinary and at the forefront of fundamental AI research the Pioneer Centre for AI is Denmark’s academic answer to the accelerating global development of artificial intelligence. Unlike their commercial counterparts in e.g China and the US which have been dominating the AI landscape to date, the centre embodies the vision of a European and human centric approach, with a focus on societal impact rather than commercial gains. Their visual identity and website design unite the center's partner institutions and put it on the map for highly sought-after international talent.

Interdisciplinary and at the forefront of fundamental AI research the Pioneer Centre for AI is Denmark’s academic answer to the accelerating global development of artificial intelligence. Unlike their commercial counterparts in e.g China and the US which have been dominating the AI landscape to date, the centre embodies the vision of a European and human centric approach, with a focus on societal impact rather than commercial gains. Their visual identity and website design unite the center's partner institutions and put it on the map for highly sought-after international talent.

Interdisciplinary and at the forefront of fundamental AI research the Pioneer Centre for AI is Denmark’s academic answer to the accelerating global development of artificial intelligence. Unlike their commercial counterparts in e.g China and the US which have been dominating the AI landscape to date, the centre embodies the vision of a European and human centric approach, with a focus on societal impact rather than commercial gains. Their visual identity and website design unite the center's partner institutions and put it on the map for highly sought-after international talent.

Point of departure
The centre is organised into seven collaboratories focusing on different AI research themes and led by world-leading experts. Applying a seven-step process, those research groups work within a highly interdisciplinary framework to develop platforms, methods, and practices addressing society’s greatest challenges. We took this unique framework as the base for developing an impactful visual identity with the ability to attract high-profile collaborators and top talent.
Point of departure
The centre is organised into seven collaboratories focusing on different AI research themes and led by world-leading experts. Applying a seven-step process, those research groups work within a highly interdisciplinary framework to develop platforms, methods, and practices addressing society’s greatest challenges. We took this unique framework as the base for developing an impactful visual identity with the ability to attract high-profile collaborators and top talent.
Artificial intelligence is a challengingly abstract concept. The identity we developed for the centre embraces the idea of abstraction but playfully embodies the ever evolving synergies between stakeholders, technologies, industries and research themes.
Artificial intelligence is a challengingly abstract concept. The identity we developed for the centre embraces the idea of abstraction but playfully embodies the ever evolving synergies between stakeholders, technologies, industries and research themes.
Societal Impact
The centre’s 10 societal impact areas – which range from climate and conservation to equality and inclusion – act as corner stones for each of its collaborative projects, which are designed to positively affect as many societal areas as possible.
Societal Impact
The centre’s 10 societal impact areas – which range from climate and conservation to equality and inclusion – act as corner stones for each of its collaborative projects, which are designed to positively affect as many societal areas as possible.
With: Today Studio
Year: 2022
Photos: Daniel Urhøj
With: Today Studio
Year: 2022
Photos: Daniel Urhøj
With: Today Studio
Year: 2022
Photos: Daniel Urhøj
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Stop by

Studio Obvious 


Flæsketorvet 28


1711 Copenhagen 


Denmark

The obvious bi-annual newsletter

By singing up you consent to our Newsletter Privacy Policy.

Stop by

Studio Obvious 


Flæsketorvet 28


1711 Copenhagen 


Denmark

The obvious bi-annual newsletter

By signing up you consent to our Newsletter Privacy Policy.