Studio Obvious
Playful Learning
Digital Brand application
Website Design
Playful Learning
Digital Brand Application
Website Design
Playful Learning
Digital Brand application
Website Design
In 2018, Denmark’s six university colleges and the LEGO Foundation established a long-term partnership with one shared vision: to promote children’s creative, experimental and playful approach to the world and lifelong desire to learn. The organisation's mission, and catalogues of tools and knowledge were to be reflected in a brand new accessible website which not only had to cater to their diverse audiences of pedagogues, teachers and students, but also capitalise on Playful Learning's vibrant and bold visual identity.
In 2018, Denmark’s six university colleges and the LEGO Foundation established a long-term partnership with one shared vision: to promote children’s creative, experimental and playful approach to the world and lifelong desire to learn. The organisation's mission, and catalogues of tools and knowledge were to be reflected in a brand new accessible website which not only had to cater to their diverse audiences of pedagogues, teachers and students, but also capitalise on Playful Learning's vibrant and bold visual identity.
In 2018, Denmark’s six university colleges and the LEGO Foundation established a long-term partnership with one shared vision: to promote children’s creative, experimental and playful approach to the world and lifelong desire to learn. The organisation's mission, and catalogues of tools and knowledge were to be reflected in a brand new accessible website which not only had to cater to their diverse audiences of pedagogues, teachers and students, but also capitalise on Playful Learning's vibrant and bold visual identity.
Photo by Emil Monty Freddie
Playful Learning acknowledges the need to work closely with tomorrow’s educators, which is why the organisation has been a permanent part of the Danish university colleges’ pedagogue and teacher training programmes.
Photo by Emil Monty Freddie
Playful Learning acknowledges the need to work closely with tomorrow’s educators, which is why the organisation has been a permanent part of the Danish university colleges’ pedagogue and teacher training programmes.
Photo by Emil Monty Freddie
Playful Learning acknowledges the need to work closely with tomorrow’s educators, which is why the organisation has been a permanent part of the Danish university colleges’ pedagogue and teacher training programmes.
Aligning the team
A major part of the project define use-cases and stakeholder expectations to establish a spot-on information architecture and tone of voice. This was achieved through a series of hands-on workshops involving external audiences and in-house teams. Another focus point was to find the sweetpot for the look and feel of the final product, which had to strike the balance between a toned-down look suitable for public institutions and the exuberant creativity of the Playful Learning brand.
Aligning the team
A major part of the project define use-cases and stakeholder expectations to establish a spot-on information architecture and tone of voice. This was achieved through a series of hands-on workshops involving external audiences and in-house teams. Another focus point was to find the sweetpot for the look and feel of the final product, which had to strike the balance between a toned-down look suitable for public institutions and the exuberant creativity of the Playful Learning brand.
Aligning the team
A major part of the project define use-cases and stakeholder expectations to establish a spot-on information architecture and tone of voice. This was achieved through a series of hands-on workshops involving external audiences and in-house teams. Another focus point was to find the sweetpot for the look and feel of the final product, which had to strike the balance between a toned-down look suitable for public institutions and the exuberant creativity of the Playful Learning brand.
During the process it became clear that the site had to be developed with a fully modular approach to allow the team maximum control and flexibility in regards to content and layout.
During the process it became clear that the site had to be developed with a fully modular approach to allow the team maximum control and flexibility in regards to content and layout.
During the process it became clear that the site had to be developed with a fully modular approach to allow the team maximum control and flexibility in regards to content and layout.
Bringing it to life
Photo by Emil Monty Freddie
While the website layouts are simple and unpolished with a focus on being approachable and unpretentious, subtle micro-interactions and animations were added to make the user experience feel explorative and delightful.
Bringing it to life
Photo by Emil Monty Freddie
While the website layouts are simple and unpolished with a focus on being approachable and unpretentious, subtle micro-interactions and animations were added to make the user experience feel explorative and delightful.
Bringing it to life
Photo by Emil Monty Freddie
While the website layouts are simple and unpolished with a focus on being approachable and unpretentious, subtle micro-interactions and animations were added to make the user experience feel explorative and delightful.
Coding: Onpress
Illustrations: Wayfab
With: Today Studio
Coding: Onpress
Illustrations: Wayfab
With: Today Studio
Coding: Onpress
Illustrations: Wayfab
With: Today Studio
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Stop by
Studio Obvious
Flæsketorvet 28
1711 Copenhagen
Denmark
Let's connect
The obvious bi-annual newsletter
Stop by
Studio Obvious
Flæsketorvet 28
1711 Copenhagen
Denmark
Let's connect
The obvious bi-annual newsletter
Stop by
Studio Obvious
Flæsketorvet 28
1711 Copenhagen
Denmark
Let's connect
The obvious bi-annual newsletter